About Seller AURA

From sellers to storytellers

Seller AURA is a UK-registered e-commerce agency. For seven years we have helped brands launch, grow and tell their story across Amazon and every major online marketplace.

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Our story

Built by sellers, for sellers

Seller AURA began with a simple observation: most brands were being served by agencies that did one thing well and left everything else to chance. Advertising was disconnected from listings, creative from data, and nobody owned the overall result.

We built a team that covers the whole journey, from compliance and listings to advertising, content, stores and AI-generated media, and we manage it as one plan. Today we work with brands selling in the UK, the UAE and the US, on Amazon, Shopify, TikTok Shop, Etsy, eBay, Walmart and more.

7+years in e-commerce
3regions: UK, UAE and US
27specialist services
6+marketplaces and platforms
What we stand for

Our values

Results-led

We measure our work by the growth and profit it creates for you, and we report it honestly.

A real partner

We work as an extension of your team, with clear communication and shared goals.

Straight talking

We tell you what will work and what will not, even when it is not what you hoped to hear.

Always improving

Marketplaces change constantly. So do our methods, tools and skills.

Leadership

James Alaric, Founder

James founded Seller AURA to give e-commerce brands one accountable team for every part of their growth. He leads the agency's strategy and works closely with clients on their plans and results.

“Our job is not just to manage accounts. It is to help brands tell a story that customers want to buy into.”

Book a call with our team
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Registered office49 Cromwell Road, Luton, England, LU3 1DP
05 — Testimonials

Proof over promises

Every quote below comes from a client we work with. Ask us, and we will be happy to introduce you.

Client NameFounder, Skincare Brand (UK)
“Seller AURA took over an account that had stalled for over a year. Within a few months our campaigns were cleaner, our listings were better and sales were finally moving again. They tell us what they are doing and why.”
Client NameDirector, Home & Kitchen Brand (US)
“The team sorted out hijackers and broken variations that we had struggled with for months. Communication is quick and clear, and the monthly reports are easy to follow.”
Client NameCo-founder, Womenswear Brand
“Our Meta ads were burning money before Seller AURA got involved. The new creative and tracking changed everything, and they are always one step ahead with ideas.”
Client NameOwner, Pet Accessories Brand
“We launched on TikTok Shop with no experience at all. They handled the set-up, found creators and grew the shop faster than we expected.”
Client NameManaging Director, Supplements Brand
“Expanding into Germany and the UAE felt daunting. Seller AURA handled the compliance, translations and launch, and kept us informed at every step.”
Client NameHead of E-commerce, Outdoor Brand
“Their CRO work was based on real research rather than opinions. The changes they tested made a clear difference to our conversion rate.”

Ready to grow your brand?

Tell us where you sell and what you want to achieve. We will come back with a clear, practical plan, free of charge.