Walmart Marketplace account management
From application and onboarding to listings, Walmart Connect advertising and WFS, we help brands grow on America's second-largest online marketplace.
How we approach Walmart Marketplace Account Management
Onboarding without delays
Walmart's application and onboarding have specific requirements. We prepare everything needed and set up your catalogue correctly.
- Seller application support
- Item set-up and content
- Integration with your existing systems
Growth on Walmart
Once live, we focus on listing quality, Buy Box eligibility, advertising and fulfilment speed to grow sales.
- Listing quality score improvements
- Sponsored Search campaigns
- Walmart Fulfillment Services
Everything handled for you
Application support
Documentation and application prepared for approval.
Catalogue set-up
Items created or mapped from your Amazon catalogue.
Content optimization
Titles, descriptions and attributes for Walmart search.
Advertising
Sponsored Search and display campaigns managed.
WFS set-up
Inventory sent to Walmart Fulfillment Services.
Performance monitoring
Seller scorecard and policy compliance tracked.
A clear process from day one
- 01
Discovery
We learn your business, margins, customers and goals, and review your current performance.
- 02
Strategy
You receive a written plan with priorities, targets and the work scheduled for each month.
- 03
Execution
Our specialists carry out the plan, with weekly updates so you always know what is happening.
- 04
Optimize and scale
We review results every month, keep what works and move budget and effort towards it.
E-commerce results from our clients
Blended ROAS on Meta ads for a womenswear Shopify store
Read case studyTikTok Shop sales in the first 90 days for a pet accessories brand
Read case studyIncrease in conversion rate for an outdoor equipment store
Read case study“We launched on TikTok Shop with no experience at all. They handled the set-up, found creators and grew the shop faster than we expected.”
“Expanding into Germany and the UAE felt daunting. Seller AURA handled the compliance, translations and launch, and kept us informed at every step.”
Frequently asked questions
Who can sell on Walmart Marketplace?
Walmart requires an established business, a US business presence or approved international registration, and a track record of marketplace or e-commerce sales.
Can I use my Amazon listings?
We can use your Amazon content as a starting point, then adapt it to Walmart's requirements.
Do you manage Walmart advertising?
Yes, through Walmart Connect Sponsored Search and display.
What is WFS?
Walmart Fulfillment Services stores, picks and ships your orders, similar to Amazon FBA.
Related e-commerce services
Get your free marketing plan
Tell us about your business and we will send a tailored Walmart Marketplace Account Management plan, free of charge.