E-commerce case study
4.1x blended ROAS on Meta ads for a womenswear Shopify store
4.1xblended ROAS
-32%cost per acquisition
+27%repeat purchase rate
Womenswear brand · Shopify
The challenge
Rising acquisition costs on Meta and one ageing set of ads meant the brand could not scale profitably.
What we did
- Introduced monthly creative testing with UGC-style video
- Set up Conversions API for reliable tracking
- Built post-purchase and win-back email flows
The result
Blended ROAS on Meta ads for a womenswear Shopify store. The full write-up, with account screenshots, will be added here.
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