Brands judge Meta on numbers they cannot trust
When reported revenue and real revenue do not match, every budget decision is a guess.
Decisions are then made on numbers both sides agree with.
Facebook and Instagram campaigns planned around your margins, built with creative that stops the scroll and managed every week for profitable growth.
Free and without obligation. Tell us about your store and we will send a tailored plan.
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Most Facebook and Instagram accounts we audit are held back by the same three things: weak tracking, tired creative and targets that have nothing to do with profit.
When reported revenue and real revenue do not match, every budget decision is a guess.
Decisions are then made on numbers both sides agree with.
Meta rewards fresh creative, and accounts without a testing routine slowly lose reach.
Winning hooks and angles are rolled into new ads before the old ones wear out.
Growth stalls because spend never reaches new customers.
Budget moves towards the campaigns that grow the business, not just the report.
Many agencies launch campaigns and report on platform ROAS. We start with tracking and margins, then build creative and campaigns around them.
| Topic | The usual approach | How Seller AURA runs it |
|---|---|---|
| Starting point | Launch campaigns and adjust later | Tracking audit, Conversions API and margin targets first |
| Creative | A handful of ads refreshed when results drop | A monthly creative plan with structured hook and angle tests |
| Audiences | Interest stacks and retargeting | Broad, lookalike and Advantage+ tested against each other |
| How success is measured | Platform ROAS | Profit, new-customer revenue and cost per acquisition |
A verified client result for this service, with the measurement period and source, will be shown here.
A verified client result for this service, with the measurement period and source, will be shown here.
A verified client result for this service, with the measurement period and source, will be shown here.
Results are published only with the client's permission and the figures to support them.
From the first audit to weekly optimization, this is what goes into your Meta programme.
Tracking, structure and spend reviewed before any changes are made.
Server-side tracking for more reliable data after iOS privacy changes.
Broad, interest and lookalike audiences tested to find new customers.
Dynamic product ads and sequences for visitors and basket abandoners.
Meta's automated shopping campaigns used where they beat manual set-ups.
Weekly updates and a monthly report on spend, revenue, CAC and ROAS.
The specialists who work on your account from day one, each focused on one part of your growth.
Owns your account plan, sets the budget split across the funnel and is the person you speak to about results.
Builds and manages campaigns day to day, reviews performance and moves budget where it is earning.
Turns customer insight into ad concepts, writes briefs and decides what each creative test should prove.
Produces the static, video and UGC-style ads in every format Meta needs.
We work with brands selling in the UK, the UAE and the US. Each market gets its own research, pricing and content, so your products reach customers in the way they expect to buy.
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Ads, stores, marketplaces, creative and retention are handled by one agency, so every part of your growth plan pulls in the same direction.
Our team has seven years of experience growing brands across the UK, UAE and US, and the people you meet are the people who do the work.
You know exactly what you pay each month before any work starts. No hidden extras and no fees that rise with your ad spend unless agreed upfront.
Regular updates and a monthly report that shows what was done, what it achieved and what comes next, in plain English.
Before you pay anything, you will know exactly what we would do, who would do it and what it costs.
Tell us about your brand, the channels you sell on and where you feel stuck. We review it and tell you honestly whether we can help.
We send a plan tailored to your business: the work we would do, the team who would do it and the monthly fee.
You meet the specialists who will run your account before you sign. Once agreed, we start with the highest-impact work first.
Native-feeling creative, smart targeting and disciplined testing to turn TikTok attention into sales for your store or TikTok Shop.
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Learn moreAutomated flows and well-timed campaigns in Klaviyo and similar platforms, designed to turn first-time buyers into loyal, repeat customers.
Learn moreCannot see your question? We will answer it in your free marketing plan.
We recommend enough budget to give each campaign meaningful data, usually at least £1,500–£3,000 per month in ad spend. We will advise based on your products and goals.
Yes. Our creative team produces static, video and UGC-style ads. You can also supply your own assets.
The first four to six weeks are used for testing. Most brands see a clear picture of performance and scale opportunities by month two or three.
Yes. We work inside your Business Manager. You own the account, the data and the pixel.
We work on a fixed monthly fee, paid in advance. The notice period and any minimum term are set out clearly in your agreement before work starts.
Yes. Some clients keep creative in-house and ask us to run media, others the reverse. We agree the split at the start.
Work with a team that plans around your margins, does the work properly and reports in plain English. Start with a free marketing plan.
Get a Free Marketing PlanTell us about your business and we will send a tailored Meta Ads plan, free of charge.