Turn more of your visitors into customers
We find where shoppers drop off on your store, test better alternatives and keep the changes that lift revenue, so every pound of traffic works harder.
How we approach E-commerce Conversion Rate Optimization
Research before redesign
Most CRO fails because it starts with opinions. We start with analytics, heatmaps, session recordings and customer surveys to find out what is really stopping people from buying.
- Funnel and drop-off analysis
- Heatmaps and session recordings
- Customer and exit surveys
Testing that pays for itself
Each finding becomes a hypothesis, prioritised by expected impact and effort. We run controlled tests and roll out only the changes that win.
- Prioritised test roadmap
- Design and development of variants
- Clear results write-ups
Everything handled for you
CRO audit
A page-by-page review of your homepage, collections, product pages, basket and checkout.
Analytics review
GA4 and e-commerce tracking checked so decisions are based on accurate data.
User research
Heatmaps, recordings and surveys to understand shopper behaviour.
A/B testing
Tests designed, built and analysed to statistical confidence.
Product page optimization
Imagery, copy, reviews and trust signals improved where it matters most.
Checkout optimization
Friction removed from basket and checkout to reduce abandonment.
A clear process from day one
- 01
Discovery
We learn your business, margins, customers and goals, and review your current performance.
- 02
Strategy
You receive a written plan with priorities, targets and the work scheduled for each month.
- 03
Execution
Our specialists carry out the plan, with weekly updates so you always know what is happening.
- 04
Optimize and scale
We review results every month, keep what works and move budget and effort towards it.
E-commerce results from our clients
Blended ROAS on Meta ads for a womenswear Shopify store
Read case studyTikTok Shop sales in the first 90 days for a pet accessories brand
Read case studyIncrease in conversion rate for an outdoor equipment store
Read case study“Their CRO work was based on real research rather than opinions. The changes they tested made a clear difference to our conversion rate.”
“Expanding into Germany and the UAE felt daunting. Seller AURA handled the compliance, translations and launch, and kept us informed at every step.”
Frequently asked questions
How much traffic do I need for CRO?
A/B testing works best with several thousand monthly sessions. For smaller stores, we focus on research-led improvements and best-practice fixes.
Which platforms do you support?
Shopify, WooCommerce and most major platforms. We use testing tools that integrate with your store.
How long does each test run?
Usually two to four weeks, until the result is statistically reliable.
Will testing slow down my website?
We use lightweight tools and check site speed so testing does not affect the shopping experience.
Related e-commerce services
Get your free marketing plan
Tell us about your business and we will send a tailored E-commerce Conversion Rate Optimization (CRO) plan, free of charge.