Profitable PPC management across four marketplaces
Seller AURA grew a beauty brand's Amazon sales while cutting advertising cost, taking UK ACoS from 19.06% to 8.48% and improving efficiency across the UK, Germany, France and Spain in a single month.
The account
The client first came to Seller AURA for listing optimisation on one of several brands: a beauty brand aiming to compete with established names in its category. After our Amazon SEO work in the UK, the engagement expanded to translated listings for Germany, France and Spain.
The brand owner then tried to run advertising in-house, but found it needed more time and expertise than the team could commit, and returned to Seller AURA for full-time PPC optimisation and account management across all four marketplaces.
What was holding growth back
Strong, established competition
Competitors held the prime paid and organic positions.
Not enough traffic
Listings were not receiving the traffic needed to compete.
Four marketplaces at once
PPC had to be built and managed in the UK, Germany, France and Spain simultaneously.
How Seller AURA approached it
Refreshed keyword research
Found the most-searched terms shoppers were using that year, mixing high-volume and long-tail queries.
Campaigns on the new keyword list
Sponsored Products to build momentum, and Sponsored Brands to increase brand recall.
Relevance-led listings
Retail-ready detail pages meant the algorithm picked up the relevant keywords and traffic converted.
Daily management
Bids scaled, new keywords added and negatives applied every day to keep efficiency improving.
What changed
| Marketplace | Total sales before | Total sales after | ACoS before | ACoS after |
|---|---|---|---|---|
| United Kingdom | £168,018 | £230,079 | 19.06% | 8.48% |
| Germany | €141,499 | €161,778 | 18.65% | 8.21% |
| France | €22,785 | €29,061 | 19.89% | 7.19% |
| Spain | €12,662 | €15,929 | 19.49% | 10.46% |
- Every marketplace grew total sales while ACoS fell into single digits or close to it.
- UK ad spend fell from £6,765.63 to £2,688.48, yet UK ordered product sales still rose from £168,018 to £230,079.
- Following these results, the client extended the engagement to another brand in the same portfolio.
Straight from the account
Unedited screenshots from Amazon Seller Central, the Advertising Console and the account's reporting tools, with date ranges left visible.
The brand name is not disclosed.
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